Born from Innovation, Not Destruction

At Pure&Oasis, We believe that the true beauty of jewelry does not come from mining but from innovation and responsibility. Our mission is to redefine the jewelry industry, ensuring that every sparkling diamond and each piece of jewelry reflects a unique value—one that respects the environment, benefits society, and brings lasting value to our customers.

Our Story

In 2014, our founders were inspired by this simple yet powerful idea: the most beautiful things should not come at the cost of the Earth. The desire for an eternal symbol of love and commitment shouldn’t mean harming the planet we cherish.

They set out on a mission to bring lab-grown moissanite and diamonds into the world of fine jewelry — gemstones that offer the same brilliance and durability, yet are created with respect for the Earth.

Today, we continue to uphold that promise. Each piece of jewelry we create embodies both timeless beauty and environmental responsibility, ensuring that you can wear your love for the planet and for each other, forever.

Lab-Grown Luxury

At PureNOasis, we are proud of our distinct designs, exceptional craftsmanship, and our unwavering commitment to responsibly sourced gemstones and precious metals. Our fine jewelry radiates luxury, offering you timeless beauty and elegance, all while staying true to our core values of sustainability and environmental responsibility. We believe that true luxury lies not only in exquisite craftsmanship but also in making choices that respect both people and the planet.

Forever Forward

At PureNOasis, we take great pride in what we’ve achieved, but our eyes are always set on the future. We are committed to continually pushing the boundaries of innovation, sustainability, and design. By setting bold goals and relentlessly striving to reach them, we aim to lead the jewelry industry towards a brighter, more responsible future—where beauty and conscience go hand in hand.

Recycled Metals

Today, 96% of our gold and 97% of our silver is recycled. By 2025, 100% will be recycled or Fairmined.

Circularity

Recycled materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.

Zero Waste

No single-use plastics by 2025. Zero waste in showrooms and offices by 2030.

emission reductions

We have committed to setting near-term company-wide emission reductions.